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Finbar's Top Three

Technical Sales Manager and resident bakery expert Finbar Haughey has over 


Here he reveals the top three most notable baking trends for 2019. 

Vegan – Accreditation that’s Worth the Investment

Vegan is one of the fastest growing on-pack claims for food & drink launches globally over the last five years[i] and over 7 million people have switched to a vegetarian diet, according to Macphie, who were first to market with a range of vegan certified cake mixes & frostings for industry professionals. According to Andrew Ingredients, this is a long-term cultural change and the bakery industry must invest significantly to meet consumer demand. 

The new Macphie vegan range stocked by Andrew Ingredients has been accredited by the Vegetarian Society, meeting strict criteria including free from animal derived ingredients, GMO-free and free from animal testing, which provides real confidence to the consumer and includes chocolate and plain mixes that deliver muffins, loaf cakes, and traybakes, as well as complementary ready-to-use frostings. Other Vegan products available from Andrew Ingredients include cake mixes from both IREKS and Martin Braun.

The new Macphie vegan range stocked by Andrew Ingredients has been accredited by the Vegetarian Society, meeting strict criteria including free from animal derived ingredients, GMO-free and free from animal testing, which provides real confidence to the consumer and includes chocolate and plain mixes that deliver muffins, loaf cakes, and traybakes, as well as complementary ready-to-use frostings. Other Vegan products available from Andrew Ingredients include cake mixes from both IREKS and Martin Braun.

Donut Knock it Until You’ve Tried it!

Speciality donuts have become one of the hottest trends in recent baking history, from their extravagant flavours, unusual toppings and luxurious ingredients. Andrew Ingredients works with customers to develop their donut concepts, with the aim to perfect a slightly crisp outside, and a chewy soft middle. Although the traditional glaze and a raspberry jam filling remain popular, consumers today are looking for more indulgent foods and gourmet toppings and fillings such as salted caramel, lemon meringue, alcohol infused, parma violet and matcha to name just a few This new donut trend may have started in food stalls across America, to meet the demand for grab n’ go, but Ireland is still experimenting with this ‘hole’ new craze with more and more retailers making a name for themselves with an original offering of the decadent sweet treat.

Sales of donut mixes and concentrates have increased by over 50% over the past two years and include popular products such as IREKS Cake Donut Mix, Ireks Global Yeast Donut Concentrate and Macphie Premium Doughnut Concentrate

Floral Set to Flourish

Andrew Ingredients, have noted a growing trend in the inclusion of floral and botanical scents and flavours in confectionery products. According to Finbar “Today’s consumer is no longer satisfied by fruit and nuts and traditional inclusions of the past and is looking for more intriguing culinary flavours like Lavender, Rose, Elderflower and Orange Blossom or Thyme, Rosemary and Basil. Following the industry’s high demand for all things natural, it’s no wonder these sophisticated profiles are increasing in popularity too.”  

Floral inclusions and extracts can be applied to add visual appeal and texture to sweet and savoury products, but they also serve as a vehicle to add extra nutrition, be it protein, fibre, vitamins or minerals. Andrew Ingredients work with customers in developing and perfecting the application of floral flavours to their existing products, such as pairing botanicals with fruits to add a subtle note of difference in desserts, or sprinkling flower petals onto cupcakes to add a vibrant and creative differentiation. Last year alone floral flavour use in food and beverage applications grew by 88%[ii]

[i] Mintel: GNPD, 2018
[ii] Mintel


Floral inclusions and extracts can be applied to add visual appeal and texture to sweet and savoury products, but they also serve as a vehicle to add extra nutrition, be it protein, fibre, vitamins or minerals. Andrew Ingredients work with customers in developing and perfecting the application of floral flavours to their existing products, such as pairing botanicals with fruits to add a subtle note of difference in desserts, or sprinkling flower petals onto cupcakes to add a vibrant and creative differentiation. Last year alone floral flavour use in food and beverage applications grew by 88%[ii]

[i] Mintel: GNPD, 2018 [ii] Mintel

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